Selfie (noun): A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.
The power of the #selfie is not to be underestimated under any circumstances. Business professionals everywhere can take a hint from recent events such as the Ellen Degeneres selfie tweeted during the Oscars which totaled 32.8 million views around the world.
So how is this relevant on a local networking scale?
This week I noticed a few benefits of taking a basic selfie at our Clarkston Michigan Coffee Club weekly networking event. Immediately after posting this “basic selfie” to the Coffee Club Facebook Page there was an immediate increase in awareness of the event from people that do not normally attend. Also people that did attend mentioned the selfie later and it gave them additional curiosity about unexplored marketing avenues on social media. Additional likes, comments, and even someone regretting having missed Coffee Club that day based on seeing the selfie pic.
So in summary, a selfie may not seem like much in terms of marketing at first glance, but there is a good reason celebrities have been using selfies for shameless self promotion at live events since the pioneering of the first selfies on social media outlets.